FIBA unveils 2023 World Cup logo with Puso on the spotlight

As it tells the entire basketball world to "Don't Miss A Beat", FIBA has unveiled its logo for the 2023 Basketball World Cup to be jointly hosted by Japan, Indonesia and our very own Philippines.

The logo is just one of the few steps to its campaign to keep the community united and active over the past few months, following the slogan's reveal to kick off the thousand-day countdown.

Simple as it gets, it features the three simple, yet meaningful symbols that was patched on together. The Naismith Trophy that was the prize for becoming the kings of the basketball world is the centre of attention alongside the number 23 (in white) and the red-blazoned heart, which was the personification of “Puso” that defines Pinoy basketball in a nutshell.

“The three host countries all have a strong passion for basketball and this love of the game is embodied in the new FIBA Basketball World Cup 2023 logo, which will bring together millions of fans, with millions of hearts beating as one,” said FIBA on its statement Friday afternoon.

Slated from August 25-September 10, the 2023 edition will be the second time for both the Philippines and Japan doing the hosting duties, with the former previously hosted in 1978 and the latter in 2006.

“We Filipinos are all proud to be a part of this important milestone in basketball, together with Japan and Indonesia”, remarked Manny V. Pangilinan, the chairman emeritus of the Samahang Basketbol ng Pilipinas.

Mr. MVP himself added, “The Philippines look forward to extending our brand of hospitality to the participating teams, to the world congress delegates, and to the many visitors expected to come - true to the essence of the logo we are launching today - a heart, the puso of the Filipino.”

Andreas Zagklis, FIBA Secretary General declared: “This is a very exciting milestone. The distinctive FIBA Basketball World Cup 2023 logo symbolizes our love for the game, which is shared by the organizing committees and FIBA, and it also represents the vision and passion of the event that brings together, for the first time, three host countries.”