Marathon not a sprint

Before the weekend dawned on us, I watched episode 8 of the TwitterTalk series which is “Sports are back”. The webinar was hosted by Maurizio Barbieri, Head of Sports and Gaming Partnerships for SEA and Greater China at Twitter.

Barbieri discussed the impact of the return of sports on their platform and Twitter’s impact on the return of sports. Maurizio discussed what Twitter was able to accomplish during the outbreak so far in terms of sports content.

Barbieri highlighted pre-Twitter sports events that would’ve trended had it happened in this generation like the “Hand of God” goal by Diego Maradona against England in the quarterfinals of the 1986 World Cup and Michael Jordan’s last game in a Bulls uniform.

Recent league championship wins were events that trended on Twitter were dominated by football, the English Premiere League title annexed by Liverpool and Real Madrid winning their 34th La Liga Santander Championship.

I noticed there was nothing about MMA in Barbieri’s presentation considering One Championship is the biggest MMA brand here in Asia. He’s probably not a fan of mixed martial arts.

The documentary “The Last Dance” made ripples in living rooms all over the world when it came out as evidenced by it’s trending on Twitter.

Sports gives us back some of the normalcy the pandemic took away. Sports is life and the return to life, normal way of life that is, will be a slow grinding marathon not a velocity fuelled sprint.