Northwestern University Sports Marketing

  • Jun 28, 2020
  • LIFESTYLE
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AT THE ONSET OF THE OUTBREAK, I DECIDED THAT ONE WAY TO KEEP MY MENTAL HEALTH HEALTHY WAS TO READ AND READ SO I FINISHED A FEW SPORTS AUTOBIOGRAPHIES THEN I LOOKED AT SOME ONLINE COURSES AND I SAW THAT NORTHWESTERN UNIVERSITY OFFERS AN ONLINE COURSE IN SPORTS MARKETING.

I ENROLLED AND THE REST IS HISTORY. THE COURSE WAS A CHALLENGE BECAUSE IT WAS A LOT OF READINGS AND A LOT OF VIDEOS TO TAKE IN. 

A LOT OF LEARNINGS AND TAKEAWAYS LIKE THE TWO TYPES OF SPORTS MARKETING, SERVICE MARKETING AND PRODUCT MARKETING. I ALSO WAS ENTHRALLED BY THE LECTURES ON SPORTS COMMUNICATIONS AND SPORTS PUBLIC RELATIONS.

THE HIGHLIGHT OF THE COURSE WAS WHEN NORTHWESTERN UNIVERSITY ALUM J.A. ADANDE WAS A GUEST OF MY PROFESSOR, CANDY LEE. ADANDE IS THE PROGRAM DIRECTOR OF THE MEDILL SCHOOL OF JOURNALISM. ADANDE USED TO COVER THE NBA FOR ESPN AND SEEING AND HEARING HIM SPEAK WAS OF BIBLICAL PROPORTIONS FOR ME. THE MEDILL SCHOOL OF JOURNALISM IS ONE OF THE PREMIERE JOURNALISM SCHOOLS IN THE UNITED STATES.

NORTHWESTERN UNIVERSITY IS ONE OF THE BEST NON-IVY LEAGUE SCHOOLS IN THE US. THEIR ALUMNI AND ALUMNAe IS A WHO’S WHO LIST IN US POLITICS AND BUSINESS. Their acceptance rate is only 9%. WHEN I GOT MY CERTIFICATE, ALL MY HARDWORK PAID OFF. 

I JUST LOVE SPORTS MARKETING.