Pinoyliga, Gatorade forge partnership ahead of Usapang PSL

Pinoyliga had forged their collaboration with Gatorade today, serving it as the official sports drink of one of the country's rising sports content provider.

The partnership also includes it's endorsement of Usapang PSL, one of the flagship programs of Pinoyliga TV ahead of its episode tomorrow.

"The sponsorship involves the women's volleyball podcast program "Usapang PSL" where anything and everything Philippine Super Liga or PSL is discussed, dissected and addressed," said Vince Juico, the Marketing Manager of Gatorade for Mindshare Sports.

With other possibilities being explored at the moment, including plans should the games resume, he added, "Gatorade looks forward to a mutually beneficial working relationship with Pinoyliga.com."

On the other hand, Pinoyliga founder and CEO Benny Benitez was glad that it found another solid partner, despite the coronavirus pandemic that halted the sporting scene.

"The current pandemic has tested us as brand but silver lining such as this partnership has given us good reason to strive and bring All Sports Digital to the Filipinos," he said in a statement.