Smart, Cignal to Bring NBA Back to Filipinos' Lives

It has been four months since the ongoing pandemic forced the National Basketball Association (NBA) to go on an indefinite hiatus- a hiatus that many thought would lead to a cancelation of the 2019-2020 season. Fortunately, NBA fans here in the Philippines are getting our favorite NBA teams back into our lives as the NBA is set to restart the season starting July 31 with 22 teams playing eight seeding games to determine who will make it to the playoffs. There is one problem: Basketball TV is no more while the same can be said for the Sports and Action channel of ABS CBN which left Filipino NBA fans with fewer options to choose from in terms of how they will watch LeBron James go up for those majestic dunks.

Worry no more as Smart and Cignal have it covered. 

On the part of Cignal and their promotions regarding the restart of the NBA season, they are launching the "The Game You Love is Home" campaign which will feature the availability of NBA TV Philippines on selected postpaid and prepaid ultimate high definition (HD) plans.

For their part as one of the leading telecommunication service providers in the country, Smart is offering postpaid and prepaid offers that will enable its users to livestream NBA TV Philippines via the streaming platform of Smart. Later this year, the company is also set to re-launch NBA.com/philippines which is the league's digital destination in the country. When launched, NBA.com/philippines will give fans access to game highlights, statistics, standings, latest scores, and the schedules of the games. The said site will also feature features and analysis from the respected line up of sports journalists on its roster.

As excited as he is like the rest of us, Smart President and Chief Executive Officer (CEO) Alfredo Panlilio said that the company can't contain their excitement as they partner with the NBA in bringing the world's premier basketball league closer to the Filipinos- right at our fingertips to be exact.  Panlilio also said that this partnership between Smart and the league only strengthens the company's commitment to bring amazing experiences through the technology made simple by Smart.

NBA is nearing its return to our lives and come July 31, expect most of us to be stuck our faces in front of our laptops and phones. As Panlilio said it, our hunger for live basketball action is indeed in our blood.